Graphic designing is a mixture of text and graphic elements put together in a way that is both pleasing to the eye and informative. Things can look cool on the page, but it must also inform the reader about what the page is making an attempt to convey. When you look at a menu for a restaurant, you would like to find out about the entrees, drinks and puddings. If the menu is artistically pretty, but doesn’t give the basic answers like where to find the beverages, it is simply a frustrating piece of art.
Graphic design mixes art and text that communicates a message that is easy to understand. This applies to designs of everything from newsletters to signs and posters. Good graphic designing should convey a message thru using the visual medium or print media. By designing electronic or print of info in the form of publications, adverts or internet sites, a clear message can be presented to the viewing public.
Graphical designers produce comps for posters, brochures, mag layouts and covers, tickets, business cards, book layout, papers animation, displays, web sites and so on. Everything that you read from books to soup can labels are made by graphics designers. So, next time you are looking at your box of cereal, consider the graphics designer who put together graphic elements with text to build an appealing cereal box that says ‘Buy Me’.
Job outlines change for graphics designers. Frequently they work in an in-house capacity for a company that could be absolutely unrelated to design. They’ll be responsible for putting together all the company branding, maintaining the website, building presentations and putting together all print collateral for the company. They are basically a jack of all trades for that particular company.
Other graphics designers work for magazines and newspapers both offline and online to mix text and graphic elements to make a piece that is both pleasant to the eye and educational to the mind.
Many graphical designers also make their home in ad companies that do work for many various clients. These designers are answerable for making advertisements and other print designs for a wide variety of clients. They are going to work on a series projects for a varied clientele delivering all sorts of collateral including brochures, business stationery and so on.
Graphic designers will either pick stills to accompany advertising and magazine layouts or they will be supplied with the photo and graphic elements together with typeface preferences and particular info about the way to put together a layout.
Graphic design is often a fast-paced job with tons of room for creatvity. Graphic designers think on their feet and provide answers to graphics issues, marrying advertising with text and photographs to build a mag or paper layout that informs and entertains.