When it comes to website design, sticking with what is easy and straight-forward is generally the best. While you may wish to Wow your readership with stunningly flashing, spinning graphics, resist the urge. It has been shown in studies that folk usually find all that flash and glitz to be annoying and distracting. Having 6 to eight frames on a page only causes bafflement if not done right. Make it simple and try not to drive your web visitors silly.
The most well liked layout is the 3-column model, because it works really well. You will find that many good websites have this layout with categories running down the left and updates, advertising and so on running down the right. While this may appear to be a bit dull, readers love it because it is easy, straight-forward and straightforward to navigate.
Whitespace is another function of a good layout. Permitting for the reader to have space to rest their eyes is a plus for most designs. White space is as important as the layout itself.
Graphics should be used to enhance the layout as elements that add to what is written on the page. It should be used as an extension of the text and should lend to further lucidity about the topic. Graphics shouldn’t overtake what’s being conveyed ; it should only help to make the content clear.
There’s a standard for fonts that have worked well since before the World Wide Web began. In print design, paperspapers and magazines, the mix of Serif types for announcements and San-Serif type for text has always worked well.
This doesn’t carry over to the web where Sans-serif fonts are the best choice because they are easier to read on the screen. Up until recently monitor resolution hasn’t been that high, and if you use serif type fonts for text, it would blur together making reading trickier. If you’re planning on offering a print-friendly page, you should use print design fonts ( i.e. Serif for headlines and Sans-serif for text ).
The second thing to keep in mind about using fonts is to limit the number of fonts you put on one page. Keep it simplistic – two, perhaps 3 fonts at most. Good website design is simple to read. You can use some ornamental type font, but it’ll take away from the message you are attempting to convey. Standard font families are best, and even with the new high-spec monitors, you need to stick with Sans-serif fonts if possible.
In web design, the hottest fonts include Geneva, Arial, Verdana and Helvetica. They are easily read, Sans-serif and superb for all web site designs.