The manga series was originally licensed for an English language release in North America by Del Rey Manga, which began releasing the individual volumes in March 2008 and ended its licensing with the 12th volume release in September 2010. In December 2010, Kodansha USA took over the North American release of the series. The Southeast Asian network Animax Asia aired an English-language version of the anime for seven seasons from 2010 to 2015. The manga was also licensed in the United Kingdom by Turnaround Publisher Services and in Australia by Penguin Books Australia. The anime has been licensed by Funimation for an English-language release in North America. As of February 2020, Fairy Tail had 72 million copies in print.

Fairy tail anime coloring pages, Butterfly coloring pages also help children learn about the diverse species of butterflies.