Monster Energy is known for their sponsorship and support for extreme sports events, such as Bellator MMA, Ultimate Fighting Championship, Moto GP, BMX, motocross, speedway, skateboarding, snowboarding and the Monster Energy NASCAR Cup Series (2017–19). Monster currently sponsors the FIA World Rallycross Championship, and the PBR: Unleash the Beast Professional Bull Riders tour, in addition to sponsoring the bag of professional golfer Tiger Woods. The company also has a strong presence in the music industry, promoting a number of music bands around the world in the Monster Energy Outbreak Tour, like Fetty Wap, Iggy Azalea, 21 Savage, Asking Alexandria, Anthrax, The Word Alive, Machine Gun Kelly, Suicidal Tendencies, Maximum the Hormone, Korn, and Five Finger Death Punch.

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