Just months after launch, an animated web series was developed and released on YouTube. It has resulted in the production and release of a number of direct-to-video television specials and films which were distributed on home video formats by Universal Pictures Home Entertainment and broadcast in the United States on cable TV channel Nickelodeon. The audiovisual media was touted as the modern-day motive to launch new doll characters in the digital era. In 2016, Mattel released a reboot and origin story called Welcome to Monster High, using revamped face molds, upgraded animation technologies and techniques, a slogan (“How Do You Boo?”) and the song “This Is How We Boo”, performed by Jordin Sparks.
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