Rainbow Brite, also known in Japan as Magical Girl Rainbow Brite (魔法少女レインボーブライト, Mahō Shōjo Reinbō Buraito),[citation needed] is a media franchise by Hallmark Cards, introduced in 1983. The animated Rainbow Brite television series first aired in 1984, the same year Hallmark licensed Rainbow Brite to Mattel for a range of dolls and other merchandise. A theatrical feature-length film, Rainbow Brite and the Star Stealer, was released by Warner Bros. in 1985. The franchise was rebooted in 2014 with a three part mini-series released on Hallmark’s online streaming video service, Feeln. A line of new merchandise by Hallmark online and in its shops debuted in 2015.

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