Nickelodeon held a preview for the series in the United States on May 1, 1999, after it aired the 1999 Kids’ Choice Awards. The series officially premiered on July 17, 1999. It has received worldwide critical acclaim since its premiere and had gained enormous popularity by its second season. A feature film, The SpongeBob SquarePants Movie, was released in theaters on November 19, 2004. A second film adaptation, The SpongeBob Movie: Sponge Out of Water, followed on February 6, 2015. A third film and prequel to the television series, The SpongeBob Movie: Sponge on the Run, was released in Canadian theaters on August 14, 2020 followed by a premiere on video-on-demand and Paramount+ on March 4, 2021. In 2018, the series began airing its twelfth season; it was renewed for a thirteenth season on July 17, 2019, which began airing in October 2020. As of July 30, 2020, all prior seasons of the show are available on Paramount+.

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